The stories behind The Co-operative's 2009 TV ad.
In February 2009 The Co-operative launched a major campaign introducing its new brand to as many people as possible. It produced an epic two and half minute TV ad with Bob Dylan's 'Blowin' in the Wind' as the soundtrack. This film looks at the stories behind this TV ad. To find out more about The Co-operative visit www.co-operative.coop/aboutus.
Length: 6.42 mins